With their quick rise to fame, the cast of MTV reality show “Jersey Shore” has cashed in on a number of endorsement deals, including weight loss supplements, alcohol and bronzer.
But here’s a first. Teen apparel retailer Abercrombie & Fitch Co. is offering to pay Michael “The Situation” Sorrentino not to wear its merchandise.
The New Albany, Ohio company released a statement Tuesday evening titled “A Win-Win Situation,” in which it stated a “deep concern” over the association between Mr. Sorrentino and the brand. A&F offered up a “substantial payment” to Mr. Sorrentino “to wear an alternate brand.”
“We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,” the statement read.
The company also extended the pay-to-not-play offer to the other Jersey Shore reality stars and said it was “urgently waiting a response.”
Sure this might be just a clever publicity stunt but just maybe A&F are so concerned about the image of the lousy brand that they would pay celebrities not to wear their stuff. It's like negative product placement. If Casey Anthony needs some cash all she needs to do is grab some A&F gear and parade around in the stuff. Next thing you know the cheques start coming in the mail. Easy money.
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